There is also reason for optimism that companies can emerge from major incidents stronger and with a tangible commitment to creating and maintaining a culture of acting ethically and being legally compliant. Thoroughly and responsibly investigating issues, reporting to authorities where required and where that is the right thing to do, being transparent with stakeholders and addressing the underlying issues is a challenging pathway to follow. However, companies that do this well can tell the narrative of their 'redemption' as a story of strength.